International Center for Agricultural Research in the Dry Areas
Web
Design
ICARDA’s 50th anniversary was a chance to do more than publish a timeline. It needed a digital centrepiece that could carry a years-long campaign, support announcements and events, and give people a clear way to explore five decades of impact.
The brief called for a single page WordPress website experience that felt celebratory and contemporary, without becoming an endless scroll. Our focus was on a design-led approach that made discovery easy and rewarding: high impact visuals, strong pacing, and interactive moments that encourage users to keep moving through the story. The result is a page that feels like an experience, not an archive.
We designed and developed a dynamic single page website celebrating ICARDA’s legacy in the drylands, combining UX strategy, custom design, and front end development that could be integrated into ICARDA’s WordPress platform.
To keep the experience engaging without feeling overly long, we structured the page around varied interaction patterns and clear sections that change the user’s pace. Key elements included:
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A rolling hero video and call to action that sets the tone and invites exploration
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A vertical scrollytelling timeline with smooth motion and milestone reveals to guide users through 50 years of achievements
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A horizontal scroll section to create a deliberate shift in rhythm and spotlight key themes
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Interactive content modules, including a click and drag showcase, plus animated infographic components to bring complex information to life
Behind the scenes, we built the page with a mobile-first mindset and performance-conscious front end code, so the experience remains smooth across devices while staying ready for CMS integration.
- Dedicated anniversary landing page to serve as the campaign home
- Custom UX and visual design built around storytelling and discovery
- Interactive timeline experience that encourages deeper engagement with ICARDA’s history
- Custom front end build designed for integration within ICARDA’s WordPress environment
Interested in working together?
Send us a message below or to hello@cultivatecomms.com
