As part of renewed outreach efforts, GFAR sought a video to introduce who they are, which could be shared through social media and played at the beginning of a new virtual event series. We worked with the GFAR Secretariat to develop a script and then brought this to life through dynamic and high-quality video footage that reflects their diverse stakeholders and areas of work. We paired this with a music track that feels hopeful and conveys a sense of energy and action, together with editing techniques that emphasise key messages.

The result is a one-minute video, perfect for social media, which inspires viewers to learn more. And did we mention that we did it in less than two weeks?

Happy #EarthDay2022!🌍

GFAR has been shaping a new future for #agriculture and food by putting #farmers at the centre of research and innovation.

Learn how https://t.co/r7N9A4jftj pic.twitter.com/Ak9dvo9y01

— GFAR (@GFARforum) April 22, 2022