We produced If Not for Farming as a short documentary that translates regenerative agriculture research into a clear, compelling story. Our approach was hero-led, shaping the narrative around a central farming voice and the practical choices involved in restoring soil health in Embu County, Kenya.

The film brings together practitioners and subject matter experts to balance authenticity with credibility. Farmer perspectives and on-farm practice anchor the story, while researchers and technical partners add context and evidence, helping audiences understand what is changing and why it matters.

Filmed on location in Kenya, we combined interviews with observational footage to show the work in real settings, from field activity through to discussion and collaboration. In the final stages of production, we took extra care to enhance the cinematic quality through colour grading and detailed sound design, creating a six-channel cinema experience for audiences. The final cut was produced for online viewing and wider distribution, with subtitles to support accessibility and reach.

To extend the film’s visibility, we supported a film festival approach, preparing the film and collateral for submissions and screenings as part of the distribution plan.