We led the scriptwriting process, shaping a tight narrative arc that takes audiences from farms to the laboratory and translates complex concepts into clear, everyday language. The storyboard and script were designed to open with a direct hook, then move through a sequence of discoveries that steadily deepen understanding without slowing the pace.

To support clarity and pacing, we designed the film as a blended visual world. Curated b-roll anchors the story in real places and people, while custom illustration and animation are used to show what cameras cannot, like biomolecules, nutrient groups and scale. Early in development we explored multiple illustration directions, from flat geometric vector styles through textured gradients and a darker, glowing aesthetic, so the final animation system could align with PTFI branding.

Production brought together speakers from different locations and time zones, integrated with professional voiceover and a tight edit designed for maximum impact in under three minutes. The final film was finished with careful colour grading and detailed sound design to lift the visuals, sharpen transitions, and maintain momentum across live action and animated sequences.

The result is an accessible science explainer that has been used as a flagship introduction to PTFI, featured as the key explainer video on their Discover page, and screened in public-facing settings including Food Tank’s 2024 Science and Education Symposium at the New York Botanical Garden.