Clever and cute puns have become a mainstay of modern Valentine’s Day cards. The Crop Trust wanted to take advantage of this cultural trend by creating a set of cards for social media using food puns to draw attention to their work conserving crop diversity.

Our creative team drew custom illustrations to compliment the puns, using a cartoon style to develop shareable social media posts. We then turned the illustrated cards into motion graphics, making them eye-catching and ‘likeable’ on social media.

Roses are red, Violets are blue, Strawberries show love is true 🍓

Whether it’s a family celebration or a romantic dinner for two, food brings people together, nourishing our hearts and souls. This #ValentinesDay we’re celebrating crop diversity!

More 👉https://t.co/kyy6G6BqMN pic.twitter.com/lW13AITfGk

— The Crop Trust (@CropTrust) February 12, 2022