The International Water Management Institute (IWMI)
Soaring temperatures and evaporation rates, along with decreases in precipitation across the Middle East and North Africa (MENA) are creating extreme challenges to water and food security. The MENAdrought project is turning the tide of climate change by creating more resilient communities that can stay one step ahead of the next drought.
As part of our broader communication support for the project and an outreach campaign for the World Day to Combat Desertification and Drought, we wrote a blog featuring the work of the project.
The blog was published on the USAID Climatelinks website, a global knowledge portal for USAID staff, implementing partners, and the broader community working at the intersection of climate change and international development.
We launched the blog with partners through a social media campaign using custom social cards.
The Desertification and Drought Day on 17 June is a key thematic moment in the global calendar created to promote public awareness of international efforts to combat desertification. This year’s theme, Drought, with a focus on early action to prevent disastrous outcomes, aligned perfectly to the outcomes of the MENAdrought project. To connect with this highly focused and large-scale conversation, an outreach campaign for MENAdrought ran from June 16 -30, and included:
- A video trailer promoting the project
- An opinion editorial in Arabic, targeted at regional audiences
- A blog published on USAID’s ClimateLinks blog, linking to the new US Climate Strategy
💧The @USAID-supported #MENAdrought project is well positioned to rise up to the challenges of drought as our global climate changes, says Rachael McDonnell, @IWMI_’ Deputy Director-General.
Read more: https://t.co/9EsLdm3d2j#UNited4Land #OneCGIAR @CGIAR pic.twitter.com/nvnfvc0evU
— Climatelinks (@climatelinks) July 5, 2022
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