Work
IWMI
Strengthening Drought Resilience Strengthening Drought Resilience Strengthening Drought Resilience Strengthening Drought Resilience
Strengthening Drought Resilience
Client

International Water Management Institute (IWMI)

Services

Video

Strategy

Graphic design

Social media

Media

EXPERTISE

More than 2.3 billion people today face water insecurity. The Middle East and North Africa (MENA) is among the driest and hottest regions in the world. The MENAdrought project is working together with the governments of Jordan, Lebanon and Morocco to predict, prepare for, respond to and mitigate the impacts of drought.

As part of our broader communication support for the project, we developed a short video for social media to introduce the project and how it is helping these countries to build self-reliance in managing the impacts of droughts.

The video was part of a digital campaign we created to coincide with the United Nations 2022 World Day to Combat Desertification and Drought, which also included a blog, opinion piece placement in the media and social media toolkits.

Solution
Drought, with a focus on early action to prevent disastrous outcomes.

The Desertification and Drought Day on 17 June is a key thematic moment in the global calendar created to promote public awareness of international efforts to combat desertification. This year’s theme, Drought, with a focus on early action to prevent disastrous outcomes, aligned perfectly to the outcomes of the MENAdrought project. To connect with this highly focused and large-scale conversation, an outreach campaign for MENAdrought ran from June 16 -30, and included:

  • A video trailer promoting the project
  • An opinion editorial in Arabic, targeted at regional audiences
  • A blog published on USAID’s ClimateLinks blog, linking to the new US Climate Strategy
RESULTS
In the two weeks of the campaign, we achieved:
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+2,300
Video views
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1.73 million
Social media reach
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5.02 million
Media reach
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5
Media placements
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78
Social media mentions
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15
Media mentions
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we work with clients of all sizes
anywhere in the world
we work with clients of all sizes
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